OPTIMUS · ADVISORY / OPS DIVISION SPEC · 0001 · MMXXVI ● TRANSMITTING

The Vanguard Protocol · Optimus Advisory

Five Streams.
Twelve Weeks.
First Revenue.

The Vanguard Protocol is our proprietary growth-ops methodology. Five operational streams run concurrently — product, funnel, audience, delivery, business. Twelve weeks to first revenue, then compounding. Modeled at 4.5× MRR over 12 months.

340mm
02 · THE VANGUARD PROTOCOL

Five operational streams.
Run concurrently. Measured independently.

Most operators run one or two streams well. The rest leak revenue. The Protocol runs all five — product, funnel, audience, delivery, business — measurable and optimizable per stream.

STREAM · 01

Product

The offer that captures money. Course · community · 1:1 · DFY · or hybrid.

Pricing · ladder · upsells
STREAM · 02

Funnel

The path from audience to buyer. Landing · email · checkout · attribution.

Conversion · sequence · checkout
STREAM · 03

Audience

Bringing new buyers to the funnel. Cold outreach · content cadence · list growth.

DMs · content · email list
STREAM · 04

Delivery

What happens after the sale. Onboarding · success · refunds · retention.

NPS · retention · LTV
STREAM · 05

Business

The operational backbone. Stripe · vendors · weekly memos · monthly P&L.

Payments · vendors · reporting
Typical entry state
$40K
MRR · 1 product · solo + 3 contractors
First revenue
Wk 8
Launch · re-launch · or list revival
Modeled · month 12
$180K / 4.5×
MRR · operations stabilized
03 · SERVICE

The ladder.
Four tiers. One operator.

TIER · C

Outreach Engine

$3–5K / month · retainer

You built the offer. We bring the buyers. End-to-end cold outreach in your voice — list build, write, send, follow up, hand replies back to you.

When you have a product but no engine.
TIER · A

Course Build

30% rev share · per launch

You have audience asking. We build + launch the course or cohort that answers them. You keep ownership of the product, the list, the brand.

When the demand exists. The product does not.
TIER · B

Community

Retainer + rev share

One-off launches plateau. MRR compounds. We build and run a Skool community: curriculum, weekly ops, member retention. You show up twice a month.

When recurring revenue is the goal.
TIER · E

Full Growth Ops

40% rev share · monthly minimum

Product, funnel, audience, delivery, ops. You stay the creator. Everything else routes through us. Built for established creators at the bandwidth ceiling.

When you need the entire back office, not a piece of it.
04 · OPERATING PRINCIPLES

Posture, not promises.

01
Hold the line.

We commit to scope before we commit to revenue. No mid-engagement upsells. No surprise invoices. The brief is the brief.

02
Roll out quietly.

We do not tweet about our wins. We do not parade clients. The product is your name. The press release is your revenue.

03
Eat last.

Rev-share engagements pay us only when you grow. We win when you win. We do not hide behind retainers we did not earn.

04
Ship the unsexy work.

The wins are in customer support tickets, Stripe disputes, onboarding emails, refund handling. We do that. So you don't have to.

05 · HOW WE ENGAGE

From signal to ship.

Six stages. Twelve weeks to MRR. We do not start until the scope is signed, and we do not invoice for theatre between milestones.

01
SIGNAL
02
DIAGNOSE
03
SCOPE
04
BUILD
05
LAUNCH
06
OPERATE
● TRANSMITTING / APPLICATIONS OPEN

Apply for a slot.

We take on a limited number of new engagements per quarter. Applications are reviewed within 72 hours. If we are not the right operator, we will say so on the call.

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